By Thomas Ford

Blog, Case Study, Pay TV, Swisscom

February 19, 2021

Swisscom (1)

20,000+ new users tuned in live to NASA TV app on Swisscom

Yesterday the world watched as NASA’s Perseverance Rover touched down on Mars and successfully transmitted its first pictures from Earth’s nearest planetary neighbor.

Using Vewd App Store, Swisscom created a timely promotion that linked the live stream experience from the NASA TV app directly into the device homescreen resulting in more than 20,000 new unique users watching the landing on their TVs. Just one example of how leveraging a history-making moment for homescreen content promotion can deliver a win for operators.

Said Swisscom’s Daniel Glauser: “We were excited to see such high customer engagement with the NASA TV app through our promotion. The Vewd App Store integrated in the Swisscom blue TV user experience made it easy to set up and launch, which is critical for curating recommendations and driving users to a live streaming event.”