Blog, Case Study, Pay TV, Swisscom
Yesterday the world watched as NASA’s Perseverance Rover touched down on Mars and successfully transmitted its first pictures from Earth’s nearest planetary neighbor.
Since the COVID-19 global pandemic took hold, all trade shows in the first half of 2020 have been either cancelled or postponed. IBC, held in Amsterdam in September and one of the most important events in our industry, is still planning to go ahead with 2020 registration opening this week.
We were at a loss as to whether we should participate under the circumstances. In an attempt to understand how others were thinking about this dilemma, we partnered with Digital TV Europe in early April on a poll that asked two simple questions:
We're coming up on the one-year anniversary of the HbbTV Operator App (OpApp for short) spec and already we've seen the first service launch. In September, Tivùsat became the first operator to launch an OpApp – Tivùon. And soon we'll see other OpApps launch from operators in the 35 countries where HbbTV is deployed.
If you're not familiar with HbbTV Operator Apps, we thought now might be a good time to get you up to speed – you're going to hear the term often over the coming years. Here are a few of the most asked questions about HbbTV OpApps.
Sam Matheny is on a mission to bring next-generation TV to America. As CTO of the National Association of Broadcasters (NAB), Sam is one of the driving forces behind ATSC 3.0, the new standard that reimagines how content is delivered to consumers.
Because it merges broadcast and broadband seamlessly, ATSC 3.0 expands the menu of services and experiences broadcasters can offer, like 4K Ultra-High Definition programming, enhanced linear TV, real-time addressable advertising, companion device support, immersive audio and much more. (Everything you need to know about ATSC 3.0 is right here)
At the NAB show this year in Las Vegas we sat down with Sam to discuss the benefits of ATSC 3.0 and the Association’s work with Vewd.
Addressable advertising is the holy grail for TV broadcasters globally as they look for new means of growing revenues. Addressable advertising brings rich targeting and personalization which advertisers desire.
After a lot of controversy, drama, and in-fighting at World Wide Web Consortium (W3C), we finally have an international standard for access to protected content from HTML and JavaScript.
Opera TV’s Certification Program has really evolved since we launched it 9 months ago! We have updated specifications and tools for our developer community, making it quicker and easier for you to create, test and deploy HTML5 apps for the connected TV device ecosystem powered by Opera TV.
This year at TV Connect we unveiled a joint project we’ve been involved in with BBC R&D on latest HbbTV 2.0.1 features of Companion Screen and Media Synchronizercapabilities. Partnering with BBC, these new features make viewing OTT content easier than ever for consumers by allowing them to use a tablet or smartphone to play alternate audio soundtracks (in other languages or with audio description for the visually impaired), complementing the content they are viewing. Additionally, as you move around you can switch between screens to seamless transition content from your TV to another device without losing your place. The video below gives you a sneak peek at the live demo we gave on these fantastic new capabilities during the show.